Why you should change your return-address stamp

   I just changed the pre-inked stamp I use for return addresses on outgoing mail - and so should you.
   I got the idea from a sort-of-related suggestion in John Harrington’s book Best Business Practices for Photographers - which I strongly recommend you study, along with its sequel More Best Business Practices for Photographers.  In the first book, he suggested a rubber stamp for use on back of prints sent clients - to emphasize that the shooter owned rights to the image and that the client didn’t.
   You may be a great shooter - but believe me you can learn a lot about the business side of photography of any kind from those two books.
   Right after moving here - and knowing that stick-on return address labels wouldn’t come for some time - I had a local print shop make me a pre-inked return-address stamp.  But Harrington’s books gave me an idea for a big improvement: including the Web address of my portfolio as the stamp’s last line.  That way, everyone who reads any envelope I mail will see it - and be tempted to check it out, without my including a business card.